…or fantasy meals, if you please.

Dutch supermarket chain AH, Albert Heijn, is introducing the Kies & Kook (Choose & Cook) meal. Easy as 1-2-3…
Again a way to please the new generation of lazy cookers.

You go to the supermarket and choose the part from four different categories: 1) potatoes/rice/pasta; 2) veggies; 3) meat/fish/meat substitute and 4) sauce.
Take it home, a little knob of butter and in 15 minutes the (4-person) meal will be on your plate.

I understand the market asks for these solutions, otherwise it wouldn’t be there but it looks like people are really getting lazy with cooking.

So there are two growing camps now: the lazy cookers that buy pre-thought and pre-sorted food and the camp of followers that think the television chefs (like Nigela and Jamie) are gods.

Okay, I admit… I like Jamie [I mean, as a cook]

Filed under: CrabArchive

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