Almost a week ago an article in the newspaper struck my attention. The finals for swimming are definitively put early in the morning on the Summer Olympics in Beijing in 2008.

Not for programming reasons, but for the fact that the American commercial network NBC is paying two billion (read: 2.000.000.000) dollar to have the finals (and parts of the Winter Olympics of 2006) in the US living rooms on prime time!!
Swimming finales are preferably in the early evening because of physiological point of view. This seems to be the case with all international finals.

I am not interested in watching sport, but in this case the soul of the Olympics is sold for a huge amount of MONEY.

Filed under: DAILYlife, REMAININGlife

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